TelecomTV *Raw

The best of TelecomTV, plus (un)related junk from the site’s Director of Content

Blog Watch: Friday August 29th

Jay FairesImage via Wikipedia

Money for old rope, throttling the 3G package, and twits all round… when will the silly season end?

Dan Rayburn writes about a new Content Delivery Network that has received funding this week. Yes, another one! According to Dan, VC funding for CDN and P2P delivery networks has already exceeded $325 million in the past 18 months. Enter Conviva, formerly Rinera Networks, which has raised $20 million:

The one thing I really dislike, more than anything else, is a company that talks a big game while delivering nothing more than marketing speak. Instead of Conviva quietly raising the money and not coming to the market and pitching editors on the company until after they have a real story, customers, and product to talk about, they make a big deal now about the company, even though there is nothing to talk about.

And for marketeers reading this (‘marketeers’; what an awful word), why not crib some of the buzzwords in Conviva’s product details on their web site. As Dan Rayburn says:

It reads like a dictionary of the most popular buzz terms in the market today. They manage to get nearly all of them into just a few sentences including “greater brand loyalty”, “engage audience”, “site stickiness”, “monetize perishable content”, “target advertising”, “new platform” and “real-time Intelligence”.

Over at AppleInsider, it’s red faces at Orange. 3G iPhone users in France have accused Orange of intentionally capping 3G download speeds.

Many were furious, arguing that artificial limitation was in direct violation of the service agreements shared between the carrier and its iPhone customers, which theoretically should have allowed HSDPA speeds approaching 7.2Mbps. When contacted by FranceInfo, an Orange representative reportedly confirmed that that the carrier has been deliberately limiting speeds for all 3G capable phones on its network to 384Kbps, saying the move was aimed at ‘preserving the stability of the network.’ Following a meeting on Monday at its Paris headquarters, Orange said it will raise the download cap for iPhone users from 384Kbps to 1Mbps by September 15th.

Meanwhile, in Hollywoodland… The hit AMC series ‘Mad Men‘ is at the centre of an interesting case of viral marketing. Some of the fictional 1960s characters, including Dan Draper and Peggy Olson, are apparently Twittering away like crazy. Twitter co-founder Biz Stone told the Silicon Alley Insider website that it has received DMCA takedown notices.

We’re assuming that means the notice was sent from AMC, and that the cable channel lodged some kind of copyright infringement claim. But can you claim a copyright on a character’s name? What if someone whose name is Don Draper actually wanted to use a Twitter account himself? Someone liked ‘Mad Men’ enough to create Twitter aliases for the show, and to proselytize on its behalf — and that AMC wants it stopped.

Happily, big bad Hollywood soon called off the dogs and saw sense. In an update:

Deep Focus, the Web marketing group that works for AMC, tells us that they gently nudged their client into rescinding the DMCA takedown notice they’d sent to Twitter. See, in Web marketing parlance, the Twitterers assuming the names of Mad Men characters are actually ‘brand ambassadors’ meant to be cultivated, not thwarted. “Better to embrace the community than negate their efforts,” says a Deep Focus spokesman. We agree!

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Friday, 29 August 2008 Posted by | Uncategorized | , , | Leave a comment

So much for Apple’s open application environment

The App Store iconImage via Wikipedia

Wouldn’t it be nice to use the mobile network connection of your iPhone to connect your laptop to the Internet? After all, you can do it with most other handsets. Enter Nullriver Inc with its incredibly useful NetShare application, available for just $9.99 from the Apple App Store. There’s also a helpful guide to it on the Apple Insider site.

Enter Apple, with its free and open Apps Store, offering to open up the world to developers, and give then 70% of the application price in the process. The only rule: they won’t sell offensive or pornographic applications. Fair deal, we all thought. But Nullriver has just discovered that it’s not so fair after all, after Apple pulled the application from its store. If you didn’t buy it in the minutes it was up there on Thursday night, then you’ve missed the boat.

“We’re not quite sure why Apple took down the NetShare application yet, we’ve received no communication from Apple thus far,” said the company on its website. “NetShare did not violate any of the Developer or AppStore agreements. We’re hoping we’ll get some feedback from Apple today. Sorry to all the folks that couldn’t get it in time. We’ll do our best to try to get the application back onto the AppStore if at all possible.”

Well, it’s still not there. TelecomTV has failed to speak to a human being within Apple’s PR machine about this matter, but we’ll keep trying.

The big question is; was it Apple who pulled the app, or it’s exclusive US operator partner, AT&T? NetShare is best described as a “tethering application”, useful for laptop users who don’t have dedicated 3G data cards and service whilst traveling (such as me, for example). Did AT&T choke on the prospect of giving away more of its new 3G bandwidth for no extra cost? Either way, this is bang out of order. You’ll notice the words “open application environment” in the header of this post; I use these words to describe the inclusive nature of App Store, allowing everyone to take part. But it’s far from being open in the traditional mobile ecosystem sense of the word; with Apple controlling the distribution of applications 100%.

You want ease of use, nice clean interfaces, low costs, wide range of content? Well, you had better be prepared for an equal measure of control, oversight, censorship and interference. If Apple and its partners don’t want you to have something, then you ain’t gonna get it!

Of course, you could work around not having a dedicated application. Into Mobile posted such a guide recently, but you’ll have to jailbreak your phone first — which is not for everyone. And so we await a statement from Apple…. but don’t hold your breath. Remember Apple’s IBM Big Brother Ads? How things change…

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Monday, 4 August 2008 Posted by | Uncategorized | , , , | Leave a comment

Test: Netnewswire Tabs

This time, tabs pasted into ECTO (using html editor):


Saturday, 2 August 2008 Posted by | Uncategorized | | Leave a comment

Test post from Netnewswire using ECTO

A second direct post, this time using ECTO

NetShare logoFor all you out there willing to shell out a few bucks for the convenience of hassle-free iPhone tethering (”tethering” is a method that allows your laptop to use your mobile phone’s wireless data connection to surf the web, check email, etc.), a new iPhone application has hit the AppStore… again.

NetShare, the iPhone application that allows you to tether your iPhone or iPhone 3G to your computer with a simple button-press, went live in the AppStore yesterday. Then it disappeared. Now it’s back again. Whatever the reason for the mysterious disappearance, NetShare seems to be back online and ready to do your iPhone internet connection share bidding.

[From NetShare for iPhone 2.0 OS – iPhone EDGE / 3G tethering made easy]

End

Plus, automatic Amazon related link:


“iPhone Open Application Development: Write Native Objective-C Applications for the iPhone: Programming an Exciting Mobile Platform” (Jonathan Zdziarski)

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Saturday, 2 August 2008 Posted by | Uncategorized | , | Leave a comment

Single post from Netnewswire

Test clipping from Netnewswire via Blogo

For all you out there willing to shell out a few bucks for the convenience of hassle-free iPhone tethering (”tethering” is a method that allows your laptop to use your mobile phone’s wireless data connection to surf the web, check email, etc.), a new iPhone application has hit the AppStore… again.

NetShare, the iPhone application that allows you to tether your iPhone or iPhone 3G to your computer with a simple button-press, went live in the AppStore yesterday. Then it disappeared. Now it’s back again. Whatever the reason for the mysterious disappearance, NetShare seems to be back online and ready to do your iPhone internet connection share bidding.

Er, no it’s not. It has disappeared again. Test to TTV site.

via IntoMobile



Saturday, 2 August 2008 Posted by | Uncategorized | , | Leave a comment